Crypto dashboards tend to intimidate rather than invite. Our approach was to design an interface that hides the complexity of points, ranks, and on-chain activity behind a clean, game-like UI — something a fan opens the way they'd open a social app, not a trading terminal.

That meant designing around three core surfaces: Rooms (community chat spaces), a points and rank system displayed like a live scoreboard, and profile/badges that give users a visible sense of progress and status within the community.