THE CONCEPT
Most brands in this category speak to pet owners' anxieties. Garrnish speaks to their affection. That single shift — from fear to love — became the strategic foundation for everything. The positioning, the visual language, the tone of voice, the packaging. All of it flows from the same place: This brand was built by someone who looks at their dog and wants the best for them. Full stop. We didn't need to invent a story. We just needed to build a world around the one that already existed.
THE BRAND
We built a visual identity that had to do two things at once: feel natural and feel premium. Not the rustic aesthetic of a farmers' market. Not the cold clinical white of a pharmacy shelf. Something in between — warm, grounded, and honest. A palette rooted in nature. Typography that's refined but approachable. A logo that carries the spirit of why this brand exists. Everything in the Garrnish identity points back to the same idea: made with care, for the dogs people love most.
PACKAGING
The packaging was designed to do what great packaging always does: confirm a decision the buyer has already made. By the time someone picks up a Garrnish product, they've already decided their dog deserves quality. The job of the design is to make them feel right about that decision — before they've read a single word.
THE OUTCOME
What we delivered was a complete brand world — strategy, identity, packaging, and the guidelines to keep it consistent as Garrnish grows. More than assets, we gave them a story worth telling. One that starts with Charlie and Javier, and invites every dog parent who sees it to find themselves in it.
See the brand in action at @garrnish.sg on Instagram: https://www.instagram.com/garrnish.sg/