
Second Sons
Brand Identity
Website Design
Development
Creative DirectioN
Marketing
Automations


AFTER
Second Sons brings tailoring craft into everyday wear — shirts made to go everywhere the dress shirt doesn't, worn the way they're actually lived in. The e-commerce site pairs an editorial lookbook with a clean shopping experience, giving the brand a storefront as considered as the shirts themselves.
THE OUTCOME
Second Sons now gives customers a clear path from discovery to purchase — browse the Men's and Women's collections, explore the lookbook shot the way the shirts are actually worn, or book a fitting appointment at the atelier.
Whether it's a first-time visitor discovering the brand story or a returning customer shopping a new drop, the site keeps the experience seamless — reflecting the same craft and character built into every shirt.



This project was completed by 0123 Digital Pte. Ltd in 2026. We're a Singapore-based web development and digital agency specialising in brand strategy, digital design, and web development for growth-stage businesses.
Visit secondsons.shop to see the brand in action.
